Location: Melbourne, VIC
Industry: Motorsport and Event Merchandise
Role: Design, Fitout & Installation
Year: 2024

Located on Melbourne’s iconic Elizabeth Street, Pit Stop Melbourne is one of the city’s leading retailers of motorsport and event merchandise.

As product ranges expanded and customer demand continued to grow, Pit Stop Melbourne required a flexible retail display system that could maximise available floor space, improve product presentation, and adapt quickly to changing merchandising requirements.

1. An ageing underground basement that lacked a modern retail appearance.
2. Limited floor space that required highly efficient retail merchandising solutions.
3. Frequent merchandise updates for new teams, events, and product launches.
4. Significant spikes in customer traffic during Formula One and other major events.
5. A need for retail fixtures that could be reconfigured quickly without disrupting daily operations.

Shop for Shops partnered with Pit Stop Melbourne to design and install a MAXe retail display system tailored to the store’s unique environment.

Pit Stop Melbourne used the following for a solution that enables product visibility, customer flow and first impressions:

1.  MAXe Shopfittings
2.  MAXe Gondolas
3.  MAXe Metal Shelves
4.  MAXe Straight Arms
5.  MAXe Castors

Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Male plastic torsos

Male plastic torsos

“The MAXe system transformed the space. We can move shelves, reposition gondolas, and completely change the wall display in minutes. During Formula 1, that flexibility is invaluable, and as our business grows, the system grows with us.”