Location: AGHA Gift Fair Melbourne
Industry: Exhibitions & Pop-ups
Role: Design, Fitout & Installation

Our team combined elements from Lifetime Brands’ 2025 stand with new MAXe bay additions to create a fresh, adaptable display for the 2026 AGHA Gift Fair. MAXe shopfittings and custom backpanels helped showcase and clearly distinguish the range of brands Lifetime Brands represents.

In 2025, we worked with Lifetime Brands to create a freestanding trade show display using MAXe fittings, custom signage and a bespoke plinth. For 2026, they returned to expand and refresh the existing stand, while also engaging our team for setup and pack-down.

1. Custom signage printed onto bespoke back panels.
2. Brand separation using MAXe components to create distinct display sections.
3. Screen mounting to support digital signage and video displays.
4. Built to evolve with a modular design that can be adapted and reused for years to come.

MAXe Shop Fittings create display sections on walls so that Lifetime Brands can display their different brand partners and maxise display opportunities with custom panels with signage. Combined with our various MAXe Shelving, MAXe Backrails, and Acrylic Displays options, they turn a empty space into a retail stand that makes the most of every square metre.

The Lifetime Brands exhibition stand used the following for a solution that enables product visibility, customer flow and first impressions:

1.  MAXe shopfittings
2.  MAXe Gondola End Bays
3.  MAXe Metal Shelves
4.  MAXe Timber Shelves
5.  Acrylic Displays, and
6. Custom Plinth and Signage

Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Male plastic torsos

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