Location: Reed Gift Fair Melbourne
Industry: Exhibitions & Pop-ups
Role: Design, Fitout & Installation

Discover how our projects team helped create this Floral Interiors show stopper of an exhibition stand using MAXe shopfittings and Ditto tables.

Floral Interiors needed a versatile, long-format trade show stand that could maximise product capacity while providing a neutral backdrop for their vibrant floral arrangements to stand out.

Working with Floral Interiors, we developed a modular exhibition display that combined practical product presentation with a clean, contemporary aesthetic.

The stand was designed around four key requirements:

1. Segmented walls to create distinct areas and give the illusion of separate rooms.
2. Aesthetic product displays that showcased Floral Interiors' floral arrangements and products.
3. Flexible configurations that could be easily adjusted to suit changing display requirements.
4. Fast setup and pack-down to make the stand efficient to install and dismantle after the gift fair.

This marks our third year working with Floral Interiors, creating their trade show stands and retail showroom displays. The result is a flexible display solution that can adapt to their needs while presenting their products in a clean, cohesive environment.

MAXe Backrails hold custom made acrylic vases with bright flowers on the freestanding MAXe walls paired with versatile MAXe Timber Shelves and MAXe Corner Shelves create easy to adjust displays. Combined with large Ditto Tables with white metal frames and white timber tops, and MAXe Cupboards as counters, they turn a empty space into a flourishing retail stand while making the most of every square metre.

The Floral Interior gift fair stand used the following for a solution that enables product visibility, customer flow and first impressions:

1. MAXe shopfittings
2. MAXe Backrails
3. MAXe Timber Shelves and MAXe Corner Shelves
4. MAXe Cupboards
5. Ditto Tables, and
6. Custom Acrylic Vases that are designed to slot into the backrails 

Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Custom Panels that are cut to fit screens for a solution that enables product visibility, customer flow and first impressions.Male plastic torsos

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